Lazer present the Urbanize

 

As urban cycling is growing year by year Lazer development teamed up with the top designers in urban wear to come up with the latest bicycle concept “Urbanize”. We took the best features Lazer offers in its range and blended it in with the trends and needs of the “no nonsense” urban bikers.

 

STAND OUT FROM THE CROWD

Your average city type nowadays isn’t just interested in safety. More and more everyday cyclists set great importance on aesthetics. After all, not everyone wants to go shopping in spandex leggings or a tracksuit. So while the Urbanize range borrows heavily from Lazer’s experience in sports helmets, the look and design language couldn’t be more different.

 

SAFE AND COMFORTABLE

The Urbanize guarantees comfort. Thanks to its patent Rollsys system and heat-pressed padding, it quickly shapes itself around the head. There’s even room at the back for people with a ponytail. Furthermore, the helmet is mostly closed – replacing the normal open air holes with internal ducts. This keeps the head cool and keeps out wind, rain and traffic.

 

DAY AND NIGHT

At night the Urbanize helmet has another great trick up its sleeve and becomes the Urbanize N’Light. Every helmet has a unique built-in light system, front and back, providing crucial visibility to other road users.

 

view Urbanize product page / view Urbanize N’Light product page